Campaign: The launch of the Squareware Collection was Caraway’s first foray into new pan shapes outside of the traditional circular style. The creative campaign needed to lean into the new versatility and dimensionality that these new pieces would add to the cooking experience.
Role: As the Creative Director on this project - I oversaw every aspect of the campaign development from package design to creative conceptualization, copy direction, digital product design and content design for marketing and growth.
Still Photography: Cody Guilfoyle | Lifestyle Photography: Lindsey Swedick | Ecomm Photography Marshall Troy
