Creative Direction for Caraway’s Holiday campaign.
This was Caraway’s first photoshoot with people. And because it was the holidays and we needed to tell a story that could span three months of storytelling. We wanted to use the opportunity to tell a cozy story about how cooking brings families and friends together all season long. With Caraway’s massive category we also wanted to show all the ways that we have you covered - from Prepping to Cooking, Roasting, Baking, Sauté-ing, Serving and Storage. Caraway has the gifts for every type of gathering.
As Creative Director on this project, I oversaw the decisions that went into everything you see in the frames. From Conception to Set Design, Casting, Location Scouting, Product Assortments, Storyboarding, Shot Framing, Shot Selection, Retouching, etc.
Photographs by Lindsey Swedick